Statistics do not always reflect people’s sentiments
In the UK recent elections David Cameron won a landslide political victory. And what a stunning result it was in anybody’s estimation. There is a lesson right there for you. It is vitally important statistics reflect the sentiment of the people to ensure any business – or in this instance a political party – is headed in the right direction.
You might think this is easier said than done, however let’s look at how business can become a numbers game and how the pendulum of public opinion can swing in an unpredictable direction in any business just like in the above election.
Sentiment vs Statistics
It is quite astounding when players in any field of business start to take people, and how they feel about the level of service they provide, for granted. And it begs the question … what is more important—sentiment or statistics?
People and percentages
Individual people and organizations alike delivering goods and/or services often forget people are far more important than their sales percentages. And it is truly amazing how some of the bigger the players often treat clients as a numbers game. Rather than real people with a name and feelings. So it is really no surprise people resent being treated this way, and then leave the big player with their over inflated sense of their own importance, in favor of a more personal player that offers personal service as a priority.
Discover the right organization for you
These days, corporations and entrepreneurs alike are over promising and under delivering on those promises with increasing regularity. So, how do you know which organization is the right organization to help you with your business?
The quote below says it all…
“Things turn out best for the people who make the best
of the way things turn out” – John Wooden
John Wooden coached the American UCLA basketball team in the years 1948 through to 1975 when, as head coach, he won an unprecedented 7 NCAA national championships in twelve years. Like all successful people, he believed in himself and (naturally) in his players abilities. John Wooden strived to make the best of any given situation. And he succeeded spectacularly.
And, as we established in the recent post Strategic Relationships, you look for the right people for your business (Notice the word people there; not numbers?).
People oriented thinking
When you adopt the right people thinking, you will inevitably prevail in your business and leave competitors in your wake. Conversely, when you are looking for a person or organization to do business with, always look for those with a difference, who are focused on personal service and providing value, rather than an organization who turn out the same old tired promises. With the same old bland service or no service at all.
Always seek innovative people out
If you are one of those people who tend to believe they cannot achieve something extraordinary without some help, then seek out an innovative mentor to help you see things in a different light. A mentor who will not only be highly skilled in their market place, but, someone who can genuinely help you get where you want to go.
Not someone who is only interested in your hip pocket, and what they can extract from it.
Ethical business people are not so easy to find these days. I covered this topic my What’s Not post because too many people or organizations engage in anti-competitive behavior and even worse, they engage in intimidation tactics.
Good personal service businesses
People like to deal with real people. Statistics or numbers can be useful tools in any business, however, they should never be conflated with looking after a client base properly. Because, if you churn and burn clients in your business, you will never truly earn.
Create your own victorious landslide by knowing where you are going, how you are going to get there. Think about people first in business, think about providing value and never, ever rely on just the numbers game. And then, unlike the UK political commentators who relied on statistics and got it so wrong, you, my valued reader, will get it so right.
Yours in future profits
Clancy of the Information Overflow
P.S. For more about Clancy click on this About Us link. This is the link to your ethical mentor…