Fascinating vs Frightening
Who could’ve predicted the Internets growth? When Englishman Sir Timothy John Berners-Lee started – or invented – the World Wide Web in 1989, he couldn’t possibly have imagined (in the new millenium) how you could type almost any question into a search engines browser, and come up with your answer.
Or, could he?
The Internet is fast and affordable and both frightening and quite frankly: incredibly fascinating.
Informative and educational
The websites available on the Internet are too numerous to mention. And you can go to credible and informative websites like www.BBC.com/BillGates where you’ll discover and read, or listen to entrepreneurs like Bill Gates. In this post he talks about the Ebola epidemic and suggests we are not prepared for the next major crisis in world health care.
Schools around the world use it as a discovery tool for their student’s education. Charities appeal to the public through their websites, while entrepreneurs show and share their ideas and businesses freely.
Overnight website authorities
However, there is another side to the Internet.
Rubbish websites spring up overnight and claim they are “authorities” and they are there to give you information about other websites.
They target website businesses and display “statistics about them”. These “statistics'” are questionable at best and dishonest at worst.
Even worse, suddenly, there is a perceived “trust” factor attached to these websites that spring up overnight.
They can target website owners in several ways:
- They steal your keywords to “get noticed”.
- They ask for money so they’ll take those “stats” down.
- They claim they can help SEO your site, when in fact they are subtly destroying a sites well earned ranking.
These sorts of websites appearing overnight are nothing short of keyword pirates and a scourge on the Internet.
So … how do you deal with them?
Well, mostly do not panic nor pay them any attention. To do so is to encourage them. Because if you do, they will think their business model is working and will start targeting more and more sites. And who knows—your site could be next.
What happens when you are approached by one of these sites?
Usually they e-mail you through a contact us page, and tell you what shocking things are being said about your business or website, and here is the link.
They may try again later. Especially if they haven’t had the expected panic from the target website owner.
Their opening gambit in the next e-mail is; I wanted to remind you of the shocking things being said … and, for a modest fee, we can remove those “stats” etc from the search engines.
It is called intimidation marketing … do not have a bar of it.
It takes determination and continued effort to build a great website. So, stand up against these people and defend what you’ve fought to build up, so your business is noticed online. And, by all means, deal with the hand we are given. But. Don’t give into people wanting to spam or scam your website and/or business.
Or you will be right where these people want both you and your business to be: subservient.
Squeeze out the rubbish.
The Internet should be filled with informative, helpful sites. So, in an attempt to squeeze out these rubbish websites damaging the Internet…
We should look towards more:
- Real authority websites
- Positive websites to create above all
- A spirit of goodwill and sharing
- Don’t panic and do not subscribe to their intimidatory tactics
This way, the Internet will become the trusted medium we all want it to be, and then we will all profit more in our modern and constantly evolving online business world.
Yours in future profits
Clancy of the Information Overflow
P.S. For more information about Clancy and how he can keep you abreast of the latest Internet trends.
P.P.S. Please go to the About Us page where you’ll discover more about his forty-four plus years online and offline business building experience